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Machine-wash warm with like colours, and tumble-dry on a low setting or line-dry. Avoid fabric softener, which coats the cotton fibres and reduces absorbency.

Not entirely — any cotton towel sheds a little at first. After the first couple of washes the shedding settles and they become their fluffiest and most absorbent.

Yes. The cotton is grown in the Nile delta, then spun and woven there. We work directly with the mills that make them.

The dense, plush pile soaks up water quickly and dries fast. Most people notice the difference on the first use.

Yes. They are pre-washed at the mill, and the long staple means the softness holds up wash after wash without becoming rough or shedding much lint.

Egyptian cotton has a longer, finer staple than most cottons. That longer fibre is what lets a towel be soft and strong at the same time, and noticeably more absorbent.